CMO
Brand Strategist
Brand Strategist
nED/Board Director
Creative Leader
Creative Leader
Jack of several trades,
master of one:
Jack of several trades,
master of one:
Jack of several trades,
master of one:
Building great brands.
Building great brands.
Building great brands.
Operating in the overlap where brand meets business,
I help ambitious companies define their growth strategy and then deliver on it.
Operating in the overlap where brand meets business, I help ambitious companies define their growth strategy and then deliver on it.
“Dan is a Swiss Army knife of an operator”
“Dan is a Swiss Army knife of an operator”
“Dan is a Swiss Army knife of an operator”
Simon Morris
Simon Morris
Simon Morris
Former Chief Creative Officer of Amazon
Former Chief Creative Officer of Amazon
Former Chief Creative Officer of Amazon
THE HIGHLIGHTS
THE HIGHLIGHTS
Bringing big-brand ability to growth-stage companies and small-brand agility to larger ones
Bringing big-brand ability to growth-stage companies and small-brand agility to larger ones
Sport
Fashion
Media
lifestyle & culture
Advisory
Senior director
Nike
Nike's Global Editor-in-Chief in Portland, setting brand voice strategy across social, apps, product and membership for the world's best brand
Strategist
EA Sports
One of eight people globally who strategised the "biggest rebrand in entertainment history" (BBC) from FIFA to FC.
journalist
The Guardian
Football reporter; co-writer of cult football newsletter The Fiver, minute-by-minute live reports of major global sporting events.
Sport
Fashion
Media
lifestyle & culture
Advisory
Senior director
Nike
Nike's Global Editor-in-Chief in Portland, setting brand voice strategy across social, apps, product and membership for the world's best brand
Strategist
EA Sports
Part of the core team behind the "biggest rebrand in entertainment history" (BBC), leading the transition from FIFA to EA SPORTS FC.
journalist
The Guardian
Football reporter; co-writer of cult football newsletter The Fiver, minute-by-minute live reports of major global sporting events.
A specialist at being a generalist
A specialist at being a generalist
How can I help you?
How can I help you?
Brand Leadership
Brand Leadership
Fractional CMO
Fractional CMO
Brand strategy, positioning & identity
Brand strategy, positioning & identity
Talent partnerships & brand collabs
Talent partnerships & brand collabs
Growth strategy & execution
Growth strategy & execution
Advisory & Investment
Advisory & Investment
Board/NED advisory
Board/NED advisory
Founder/CEO support
Founder/CEO support
Investment readiness & fundraising
Investment readiness & fundraising
Leadership recruitment
Leadership recruitment
Creative Direction
Creative Direction
Campaign creative
Campaign creative
Branded content creation
Branded content creation
Copywriting & brand voice
Copywriting & brand voice
Team & agency management
Team & agency management
Mentorship & Coaching
Mentorship & Coaching
Brands and people I've worked with
Brands and people I've worked with
“A world class brand leader”
Musa Tariq
Former CMO of GoFundMe
“A world class brand leader”
Musa Tariq
Former CMO of GoFundMe
“The best manager I’ve ever had”
Jaclyn Byrer
Editor, Nike
“The best manager I’ve ever had”
Jaclyn Byrer
Editor, Nike
“An incredible mentor, bordering on life coach”
Adam Parker
Talent Manager
“An incredible mentor, bordering on life coach”
Adam Parker
Talent Manager
“Equal parts creative, commercial and collaborative”
Chris Gove
Founder of Percival
“Equal parts creative, commercial and collaborative”
Chris Gove
Founder of Percival
“Dan would be my first pick on any Board”
Simon Morris
Former CCO of Amazon
“Dan would be my first pick on any Board”
Simon Morris
Former CCO of Amazon
“A brilliant sounding board for a CEO”
Tom Thirlwall
CEO of COPA90
“A brilliant sounding board for a CEO”
Tom Thirlwall
CEO of COPA90
“Impeccable personal and professional reputation”
Lee Veitch
VGC Partners
“Impeccable personal and professional reputation”
Lee Veitch
VGC Partners
“Few people have impacted my career as much as Dan”
Alex Harris
Former Men’s Health colleague
“Few people have impacted my career as much as Dan”
Alex Harris
Former Men’s Health colleague
“Brings out the best in people around him”
Lydia Pang
Co-founder of MØRNING agency
“Brings out the best in people around him”
Lydia Pang
Co-founder of MØRNING agency
“Someone you want in the room when the decisions really matter”
Charlotte Wolf
COO of Novel
“Someone you want in the room when the decisions really matter”
Charlotte Wolf
COO of Novel
“Exceptional judgment and integrity”
Tina Korup
Executive Coach
“Exceptional judgment and integrity”
Tina Korup
Executive Coach
“Leads by joyous example”
Daniel Menasche
Former Nike Copywriter
“Leads by joyous example”
Daniel Menasche
Former Nike Copywriter
“The right blend of IQ and EQ with a dash of GQ”
Mike Christensen
Former GQ Australia Editor-in-Chief
“The right blend of IQ and EQ with a dash of GQ”
Mike Christensen
Former GQ Australia Editor-in-Chief
“One of the standout writers of his generation"
Dan Jones
Writer and historian
“One of the standout writers of his generation"
Dan Jones
Writer and historian
“Has a knack for creating environments in which good work happens”
Ian Taylor
Former Men’s Health colleague
“Has a knack for creating environments in which good work happens”
Ian Taylor
Former Men’s Health colleague
network
network
A community of experts
A community of experts
As a founding partner of KIND/RED, I'm part of a collaborative global network of more than 500 brand and business leaders. So if I'm not the right person to help, there's a good chance I'll know someone who is – and I'm always happy to make the right introduction.
As a founding partner of KIND/RED, I'm part of a collaborative global network of more than 500 brand and business leaders. So if I'm not the right person to help, there's a good chance I'll know someone who is – and I'm always happy to make the right introduction.
Places I’ve lived and worked in...
Places I’ve lived and worked in...
London. New York. Portland. Sydney.
London. New York. Portland. Sydney.
And I'll go wherever the job takes me.
And I'll go wherever the job takes me.
Places I’ve lived and worked in...
London. New York. Portland. Sydney.
And I'll go wherever the job takes me.
© Matt Blease
© Matt Blease
Let's put our heads together
Let's put our heads together
You scrolled this far. Fancy a chat?
You scrolled this far. Fancy a chat?
Prefer to email? dan@danrookwood.com
Prefer to email? dan@danrookwood.com