Dan Rookwood — Fractional CMO & Brand Strategist

DAN ROOKWOOD

Building high growth brands.

CMO

Brand Strategist

Board Director

Creative Leader

Jack of several trades,
but master of one:

Building great brands.

Operating in the overlap where brand meets business,
I help ambitious companies define their growth strategy and then deliver on it.

“Dan is a Swiss Army knife of an operator”

Simon Morris

Former Chief Creative Officer of Amazon

THE HIGHLIGHTS

Bringing big-brand ability to growth-stage companies and small-brand agility to larger ones

Sport

Fashion

Media

lifestyle & culture

Advisory

Senior director
Nike
Nike's Global Editor-in-Chief in Portland, setting brand voice strategy across social, apps, product and membership for the world's best brand
Strategist
EA Sports
Part of the core team behind the "biggest rebrand in entertainment history" (BBC), leading the transition from FIFA to EA SPORTS FC.
journalist
The Guardian
Football reporter; co-writer of cult football newsletter The Fiver, minute-by-minute live reports of major global sporting events.

A specialist at being a generalist

How can I help you?

Fractional CMO

Brand strategy, positioning & identity

Talent partnerships & brand collabs

Growth strategy & execution

Brand Leadership

Board/NED advisory

Founder/CEO support

Investment readiness & fundraising

Leadership recruitment

Advisory & Investment

Campaign creative

Branded content creation

Copywriting & brand voice

Team & agency management

Creative Direction

Career advice & getting unstuck

Coaching & mentorship

Creative reviews & portfolio feedback

Introductions & networking support

Mentorship & Coaching

Brands and people I've worked with

network

500+ experts on speed dial

As a founding partner of a brand leaders network called KIND/RED, I have ready access to a global hive mind of 500 experts. And when you work with me, so do you. If I don’t have the answer, I’m only one call away from someone who does.